Free Ways to Promote Your Business


Finding a product or service is one half of the story. The first half includes you telling about your business. You won’t get much traffic until you promote your business effectively. People today check more into local business listing sites than exploring the market physically.

However, if you are just on the verge of starting a new business, check out these 8 free ways to promote your business.

1.   List Your Local Business

Register your business with some of the most eminent online business directories. Let customers find your local business from any location. It’s one of the best free ways to promote your new startup since you don’t need a single penny to list your business online.

All you have to do is provide the necessary business information and get verified through their confirmation process. However, if your business is already listed by someone else, you can just claim it. The whole setup process will only consume few minutes of your precious time.

2.   Search Engine Optimized Website

If your business has a website, make sure it’s search engine optimized. The first thing that every consumer does before buying a product or service is finding it on Google. After that, they try to gather as much information about the product or service and then fetch a vendor who sells it. Moreover, if your business does not appear on Google, it means you have no virtual presence.

You can fix this issue by working on SEO. However, you need to be aware of the whole process. Try to learn some SEO tricks by yourself to save the overall cost. By knowing some basic SEO tricks, you can just tweak your business website and make it rank higher on Google.

3.   Gather Product Reviews

Product reviews, whether good or bad, is necessary to promote one business. How will customers trust you if they don’t know about the previous customers’ experience.

However, there are two ways to gather product reviews for your business:

●      Asking your customers to leave a review after their final purchase.

●      Using the blogger outreach campaign.

For the blogger outreach campaign, contact bloggers with many followers and ask them to leave a review in exchange for a free product from your side. If your product is excellent, they’ll love it and tell everyone.

  5. Start a Blog

Blog helps to connect with customers directly and spread your company name among followers. However, remember that the key to seamless blogging is keeping your stream updated daily or frequently. An abandoned blog is worth nothing.

For instance, if you have a local restaurant, start writing blogs on food recipes or anything relevant to food. Your blogs should not flatter away from the main topic and should not be too promotional. Instead, try to offer quality content.

  6. Rely on Social Media

As a business owner, you must use the power of social media. Through it, one can reach a broader customer base. For starters, create business profiles on Facebook, Twitter, Linkedin, and Instagram. Doing this will help you gain good customer engagement and gather quality feedback from customers regarding your product or service.

Post content regularly to earn popularity and loyal subscribers who would later turn into buying prospects. In addition, you can choose to share your business updates or news based on your industry. Ideally, you must post twice a week, and it’s just the least number of times.

  7. Begin to Answer Questions

There are several question & answer forum websites where users post their queries regarding any product, service, or seeking solutions. You can choose to answer their questions. For this, you must create profiles on such sites.

After creating your profile, search for the service or product you offer. For instance, if you are providing software solutions, search for the same on these websites, and you’ll get a number of questions. Try to solve their query by making your answer slightly promotional. In this way, you get to promote your business and gain traffic.

  8. Start Email Marketing

Another best cost-effective way of business promotion is email marketing. You can ask customers to sign up for emails through your social media profiles and website. Once they finish signing up, you can send them free gifts, discounts, coupons, product launches, new content, etc.

Be sure not to spam your customers. Instead, keep the emails to the point. You can rely on automated email marketing campaigns to send messages on your behalf. It’s a huge advantage for all small businesses with fewer resources or time to spend on marketing.

Final Thought

Finally, you must think out of the box and be creative. I hope the above 8 ways were helpful for you and you can promote your business more efficiently. To promote your business and gain potential customers, list your business on multiple free business listing sites that will help you connect with the right customers by understanding their budget, location, need, etc.

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